# See where competitors show up in AI answers and you don't

> Track competitor AI visibility with aliases, tracked share of voice and gaps where a rival is named and you are not. Export the comparison as CSV.

Add the competitors your buyers compare you with. AEOmeter checks every answer for each of them, so you can see who gets named for your prompts, on which engines, and where a competitor shows up without you.

## Competitors, with every name they go by

Each project has one brand of your own and the competitors you choose. Give every brand its aliases and owned domains. Aliases catch the different ways an answer may name a product, and domains let AEOmeter tell a citation of posthog.com from one of yours.

Matching is deterministic: a case-insensitive, whole-word match of an alias. A brand whose name is also a common word needs a more specific alias.

## Tracked share of voice, defined precisely

**Tracked share of voice** is your brand's mentions divided by the mentions of all tracked brands in the same answers. Each brand counts once per answer. It describes your share among the brands you chose to track. It is not market share, and adding or removing a competitor changes it.

Visibility answers a different question: in what share of answers does a brand appear at all? The dashboard shows visibility for every tracked brand, with its denominator. Tracked share of voice comes from the [analytics API and MCP tools](https://aeometer.com/features/mcp).

Example data: 43 captured answers

| Brand | Answers mentioning it | Visibility | Tracked share of voice |
| --- | --- | --- | --- |
| Mixpanel | 25 | 58% | 37% |
| Acme Analytics (you) | 18 | 42% | 27% |
| PostHog | 15 | 35% | 22% |
| Amplitude | 9 | 21% | 13% |

Acme's share of voice is 18 ÷ (25 + 18 + 15 + 9) = 18 ÷ 67, about 27%. Its visibility is 18 ÷ 43, about 42%.

## Answers where a competitor appears and you don't

"Where you're missing" lists the prompts where at least one competitor was mentioned and your brand was not, which competitors appeared, and on how many engines it happened. Each gap is backed by answers you can open and read.

Use it as a to-do list. A prompt where Mixpanel and PostHog both show up on three of four engines and you never do usually points at a comparison page or a review site you are missing from.

## Export the comparison as CSV

Export one row per brand per engine for the period and filters you are looking at. Paste it into a spreadsheet or a board update.

```csv
"Brand","Engine","Answers","Answers mentioning brand","Answers citing brand","Period (days)","Engine filter","Tag filter","Exported at"
"Acme Analytics","Perplexity","11","5","3","30","all","all","2026-10-16T09:12:00.000Z"
"Mixpanel","Perplexity","11","7","2","30","all","all","2026-10-16T09:12:00.000Z"
```

## Questions

### Is tracked share of voice the same as market share?

No. It only covers the brands you track, in the answers AEOmeter captured for your prompts. Add a competitor and every brand's share changes. Read it as "of the tracked brands AI named, how much of that was us". The [AI share of voice guide](https://aeometer.com/guides/ai-share-of-voice) goes deeper.

### How many competitors should I add?

The three to five your buyers actually compare you with. More brands make the comparison noisier without telling you much more.

### Do failed checks count against me?

No. Failed and blocked checks, and searches where Google showed no AI Overview, are excluded. They never count as misses.

### Do you score sentiment or ranking position?

No. AEOmeter records whether each brand is mentioned and whether its site is cited, with the answer text to read. It does not score sentiment or assign positions.

---

- Web page: https://aeometer.com/features/competitor-tracking
- Start tracking your brand: https://aeometer.com/sign-up
- All pages for AI agents: https://aeometer.com/llms.txt