# AI visibility guides

> Practical guides to AI visibility and answer engine optimization: what to measure, how to show up in ChatGPT and other assistants, and how to track it.

## All guides

- [What is AI visibility?](https://aeometer.com/guides/ai-visibility): AI visibility is how often AI assistants mention and cite your brand for the questions your buyers ask. What it means, what you can measure, and what you can’t.
- [Answer engine optimization](https://aeometer.com/guides/answer-engine-optimization): What answer engine optimization is, how AEO differs from SEO and GEO, the steps a founder can take this month, and how to tell whether they are working.
- [How to rank in ChatGPT](https://aeometer.com/guides/how-to-rank-in-chatgpt): There is no fixed rank in ChatGPT. Here is what influences whether it mentions your brand, a practical checklist for founders, and how to tell if it is working.
- [Track brand mentions in ChatGPT](https://aeometer.com/guides/track-brand-mentions-in-chatgpt): A step-by-step method to track how often ChatGPT mentions your brand and competitors: a free spreadsheet approach, a sample tracking table, and how to automate it.
- [AI share of voice](https://aeometer.com/guides/ai-share-of-voice): What AI share of voice means, the formula with a worked example, the pitfalls that make it misleading, and how AEOmeter calculates tracked share of voice.
- [Choosing prompts](https://aeometer.com/guides/choosing-prompts): How to pick the buyer prompts you track in ChatGPT, Claude, Perplexity and AI Overviews: prompt types, how many, keeping them stable, tags, and an example set.

## Where to start

| If you want to… | Read |
| --- | --- |
| Understand what AI visibility is and what can be measured | [What is AI visibility?](https://aeometer.com/guides/ai-visibility) |
| Know what to actually do to show up in AI answers | [Answer engine optimization](https://aeometer.com/guides/answer-engine-optimization) |
| Get your brand mentioned by ChatGPT | [How to rank in ChatGPT](https://aeometer.com/guides/how-to-rank-in-chatgpt) |
| Start tracking this week with a spreadsheet | [Track brand mentions in ChatGPT](https://aeometer.com/guides/track-brand-mentions-in-chatgpt) |
| Compare yourself with competitors | [AI share of voice](https://aeometer.com/guides/ai-share-of-voice) |
| Pick the questions you track | [Choosing prompts](https://aeometer.com/guides/choosing-prompts) |

## How these guides are written

They are written for founders who do their own marketing. They describe what can be measured and what can’t, use fictional example data that is labelled as such, and avoid promises about rankings or results. Metric definitions match the [methodology](https://aeometer.com/methodology) page, and terms are defined in the [glossary](https://aeometer.com/glossary).

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- Web page: https://aeometer.com/guides
- Start tracking your brand: https://aeometer.com/sign-up
- All pages for AI agents: https://aeometer.com/llms.txt