AEOmeter
Get started

Product

Engines

Resources

Competitor tracking

See where competitors show up in AI answers and you don't

Add the competitors your buyers compare you with. AEOmeter checks every answer for each of them, so you can see who gets named for your prompts, on which engines, and where a competitor shows up without you.

Track your first brandAI share of voice, explained
Competitors
Example data

Visibility

Share of answers that mention each brand

Mixpanel58%
Acme Analytics42%
PostHog35%
Amplitude21%

Tracked share of voice

Of 67 tracked-brand mentions · via API and MCP

  • Mixpanel37%
  • Acme Analytics27%
  • PostHog22%
  • Amplitude13%
Example competitor comparison: visibility per brand in the dashboard, tracked share of voice from the API and MCP.

Setup

Competitors, with every name they go by

Each project has one brand of your own and the competitors you choose. Give every brand its aliases and owned domains. Aliases catch the different ways an answer may name a product, and domains let AEOmeter tell a citation of posthog.com from one of yours.

Matching is deterministic: a case-insensitive, whole-word match of an alias. A brand whose name is also a common word needs a more specific alias.

Brand & competitors
Example data
  • Acme AnalyticsYour brand
    AliasesAcme AnalyticsAcmeDomainsacme.io
  • MixpanelCompetitor
    AliasesMixpanelDomainsmixpanel.com
  • PostHogCompetitor
    AliasesPostHogPosthog CloudDomainsposthog.com
  • AmplitudeCompetitor
    AliasesAmplitude AnalyticsAmplitudeDomainsamplitude.com
Example brand setup with aliases and owned domains.

Share of voice

Tracked share of voice, defined precisely

Tracked share of voice is your brand's mentions divided by the mentions of all tracked brands in the same answers. Each brand counts once per answer. It describes your share among the brands you chose to track. It is not market share, and adding or removing a competitor changes it.

Visibility answers a different question: in what share of answers does a brand appear at all? The dashboard shows visibility for every tracked brand, with its denominator. Tracked share of voice comes from the analytics API and MCP tools.

How tracked share of voice is calculated
Example data

Tracked share of voice

Of 67 tracked-brand mentions · via API and MCP

  • Mixpanel37%
  • Acme Analytics27%
  • PostHog22%
  • Amplitude13%

mentions = 25 + 18 + 15 + 9 = 67

share of voice = 18 ÷ 67 ≈ 27%

visibility = 18 ÷ 43 answers ≈ 42%

Add a fifth competitor and every share changes. Visibility does not.

Example share of voice calculation from 43 answers.

Gaps

Answers where a competitor appears and you don't

"Where you're missing" lists the prompts where at least one competitor was mentioned and your brand was not, which competitors appeared, and on how many engines it happened. Each gap is backed by answers you can open and read.

Use it as a to-do list. A prompt where Mixpanel and PostHog both show up on three of four engines and you never do usually points at a comparison page or a review site you are missing from.

Where you're missing
Example data

Prompts where competitors appear and you don't

  • Which product analytics tools have a free plan?MixpanelPostHog3 of 4 engines
  • Mixpanel alternatives with a generous free tierPostHogAmplitude2 of 4 engines
  • Open-source alternatives to AmplitudePostHog2 of 3 engines

“2 of 3”: Google showed no AI Overview for that prompt, so it is not counted as an engine you missed.

Example gaps: prompts where competitors appear and Acme Analytics does not.

Export

Export the comparison as CSV

Export one row per brand per engine for the period and filters you are looking at. Paste it into a spreadsheet or a board update.

"Brand","Engine","Answers","Answers mentioning brand","Answers citing brand","Period (days)","Engine filter","Tag filter","Exported at"
"Acme Analytics","Perplexity","11","5","3","30","all","all","2026-10-16T09:12:00.000Z"
"Mixpanel","Perplexity","11","7","2","30","all","all","2026-10-16T09:12:00.000Z"

FAQ

Questions

Is tracked share of voice the same as market share?
No. It only covers the brands you track, in the answers AEOmeter captured for your prompts. Add a competitor and every brand's share changes. Read it as "of the tracked brands AI named, how much of that was us". The AI share of voice guide goes deeper.
How many competitors should I add?
The three to five your buyers actually compare you with. More brands make the comparison noisier without telling you much more.
Do failed checks count against me?
No. Failed and blocked checks, and searches where Google showed no AI Overview, are excluded. They never count as misses.
Do you score sentiment or ranking position?
No. AEOmeter records whether each brand is mentioned and whether its site is cited, with the answer text to read. It does not score sentiment or assign positions.

Keep reading

See who AI names instead of you.

Add your brand and the competitors your buyers compare you with. Gaps show up as soon as the first answers are in.

Track your first brandNeeds Chrome and your own AI accounts.