Guides

AI visibility guides

Practical guides to AI visibility and answer engine optimization: what to measure, how to show up in ChatGPT and other assistants, and how to track it.

018 min readWhat is AI visibility?AI visibility is how often AI assistants mention and cite your brand for the questions your buyers ask. What it means, what you can measure, and what you can’t.Read the guide
028 min readAnswer engine optimizationWhat answer engine optimization is, how AEO differs from SEO and GEO, the steps a founder can take this month, and how to tell whether they are working.Read the guide
036 min readHow to rank in ChatGPTThere is no fixed rank in ChatGPT. Here is what influences whether it mentions your brand, a practical checklist for founders, and how to tell if it is working.Read the guide
046 min readTrack brand mentions in ChatGPTA step-by-step method to track how often ChatGPT mentions your brand and competitors: a free spreadsheet approach, a sample tracking table, and how to automate it.Read the guide
056 min readAI share of voiceWhat AI share of voice means, the formula with a worked example, the pitfalls that make it misleading, and how AEOmeter calculates tracked share of voice.Read the guide
068 min readChoosing promptsHow to pick the buyer prompts you track in ChatGPT, Claude, Perplexity and AI Overviews: prompt types, how many, keeping them stable, tags, and an example set.Read the guide

Where to start

If you want to…	Read
Understand what AI visibility is and what can be measured	What is AI visibility?
Know what to actually do to show up in AI answers	Answer engine optimization
Get your brand mentioned by ChatGPT	How to rank in ChatGPT
Start tracking this week with a spreadsheet	Track brand mentions in ChatGPT
Compare yourself with competitors	AI share of voice
Pick the questions you track	Choosing prompts

How these guides are written

They are written for founders who do their own marketing. They describe what can be measured and what can’t, use fictional example data that is labelled as such, and avoid promises about rankings or results. Metric definitions match the methodology page, and terms are defined in the glossary.

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